Comparing searches at the DNC and RNC
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David K., Data Scientist
- Nov 4, 2016
Ah - politics. It’s frustrating, it’s funny, it’s serious business. It is perhaps one of the best windows we have into the nature of the human condition. So we think it’s fitting that we combine politics with another window into human nature - search data. In particular, Yelp’s PR team was interested in looking at how the Republican and Democratic National Conventions affected what people looked for on Yelp. Could we confirm certain political stereotypes? Would there be surprises? Methodology From a data analysis perspective, we first need to precisely state the question before we can get to tackling it....