Phone Number Masking for Yelp Services Projects
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Hristo Dakov, Software Engineer
- Mar 26, 2024
In this blog post, we highlight how phone number masking helps build consumer trust in the services marketplace at Yelp, decreases the friction in communication with service professionals, and allows for seamless switching between the Yelp app and a user’s phone. We present a high level overview of our in-house phone masking system and dive into the details of the engineering challenge of optimizing the usage of proxy phone number resources at Yelp’s scale. Background Every year, millions of requests for quotes, consultations or other messages are sent to businesses on Yelp. Those users choose to use Yelp to connect...