Rahul Dubey, Machine Learning Engineer
- Jan 30, 2020
Yelp’s mission is to connect users with great local businesses. As part of that mission, we provide local businesses with an ads product to help them better reach out to users. This product strives to showcase the most relevant ads to the user without taking away from their overall search experience on Yelp. In this blog post, we’ll walk through the architecture of how this is made possible by using one of the largest machine learning systems at Yelp: Ads Targeting System. The Ads Targeting System is a machine learning (ML) system designed to serve only the most relevant ads...