Building a unified setup flow to better onboard business users
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Riley Campbell, Software Engineer
- Dec 8, 2021
At Yelp we are always striving to optimize our user experience so we can help guide our customers to success. We aim to streamline the onboarding process for business owners by centralizing customer products into a single page. The Challenge Yelp offers an array of free and paid products that help local businesses connect with consumers. To set up these products on their Yelp page, business owners previously had to navigate through multiple tabs, which negatively impacted product setup rates (roughly 55%) and lowered overall user engagement. Previously, the only way businesses could set up Yelp advertising products was through...